Additionally, I designed a sustainable canvas tote bag for the brand, aligning with our commitment to eco-friendly practices. Canvas is a durable, long-lasting material, making it a perfect choice for a product that not only reflects the brand’s values but also promotes sustainability. I opted for premium-quality cotton to ensure the tote was a product of exceptional craftsmanship, reflecting the brand’s dedication to quality.

Using Adobe Illustrator, I created an illustration of the store’s frontage, which is part of a historic Victorian arcade in Birmingham. While the store itself was the focal point, I incorporated elements of the arcade to honour the heritage of the location, blending contemporary design with a nod to its rich history.

Packaging Design

Shepherds Grooming

2022

For our Christmas gifting, I sourced custom branded ribbon in the distinctive Shepherd’s yellow, paired with a recycled cardboard magnet box that we encouraged customers to reuse. The packaging had a unique, bespoke quality - something typically found in boutique companies - adding a personal touch that enhanced the overall client experience. This timeless design not only made the gift feel special but also supported our mission to promote environmental conservation.