I specialise in hospitality and leisure graphic design, with boutique and multi-national experience.
I’ve built a versatile design foundation with a focus on print, corporate, marketing and visual identity design. Most recently, I’ve worked with Millennium Hotels and Resorts across the UK & EU, creating design solutions for properties ranging from budget to luxury.
Proficient in Adobe, Figma and Microsoft Office.
Projects
London City Guide
A fully self-directed editorial design project produced in Adobe InDesign. I managed all stages of the process, including original photography, research and information sourcing, custom map illustrations created in Adobe Illustrator, and final layout and design execution.
Lifestyle and Destination Photography
Self-produced destination photography capturing key locations through a guest-experience lens.
Riviera Restaurant Branding
Brand identity and print collateral design for Riviera, including logo development, menus, coasters and takeaway bags. The identity balances sophistication and warmth through a refined serif logo with fluid typographic details, while the collateral draws inspiration from a riviera setting to create a cohesive, social and welcoming brand experience.
Located in Manila, Philippines.
Full-Scope Creative Direction & Brand Execution -
Bottomless Brunch
End to end creative delivery of a bottomless brunch campaign for Copthorne Manchester. I led the project from concept to final execution, including on site food photography, post production, logo design and the creation of print and digital collateral. The work was delivered independently and designed in line with Copthorne brand guidelines to ensure a cohesive and consistent visual identity across all touchpoints.
The Noodle Room by KGK Branding
A cohesive and contemporary brand identity for The Noodle Room, developed to align with the parent KGK brand. Created using Adobe Creative Suite, the project combines playful visual elements with a refined colour palette and clean typography to capture the brand’s modern, approachable character. The full guidelines showcase logo design, colour systems, typography, packaging and digital applications.
The Anchor at the Chelsea Harbour
I produced a full suite of branded menus and promotional materials for The Anchor, a Mediterranean restaurant within a five-star Chelsea Harbour property, following brand guidelines for typography, colour, and imagery. Menus were created in PowerPoint for easy staff editing, while promotional posters were designed in Adobe Illustrator for both print and digital display in the hotel lobby.
Bugis Kitchen
For our re-launch of Bugis Kitchen, I designed print and digital menus, branded discount cards, and promotional posters using Adobe Illustrator. This project involved cross-collaboration with global marketing and the Food and Beverage Manager to ensure brand consistency and strategic alignment.
Babette Bistro
I produced branded collateral for Babette Bistro and Wine Bar at our Knightsbridge property, including menus and promotional flyers featuring QR codes linking directly to OpenTable for reservations.
Print Design
In addition to creating high-quality banners to promote our luxury properties to a global audience, I have also designed a range of in-house collateral, including posters and menus, further strengthening my expertise in print design.
Millennium x Mijenta Tequila
I created a range of print and digital assets to promote our 30th anniversary cocktail, including tent cards, pull-up banners, in-property posters, and social media templates.
Geranium Hand Balm Packaging Concept
Concept for new packaging for a limited edition Geranium Hand Balm.
Mobile App Prototyping
This app prototype, created using Figma, is designed with a strong focus on accessibility, specifically for users with visual and cognitive impairments.
Global Property Directory:
Millennium Hotels & Resorts
A digital directory designed to streamline navigation across Millennium’s international portfolio. Built in InDesign, it features clickable regional maps and property pages with direct links to websites and event spaces.
Discovery Guides
Documents designed in Adobe InDesign to showcase the local culture, wildlife, and heritage unique to each property. These guides played a key role in supporting our application for Gold Accreditation from Green Tourism.
Accessibility Guides
Another ongoing project involves developing comprehensive accessibility guides for all our properties, designed to support guests with impairments in planning their visit with confidence and ease - well ahead of their arrival.
Digital Assets
Creating digital assets for targeted campaigns across specific properties, each tailored to include the property's logo, campaign messaging, unique selling points, imagery, and a clear call to action.
These assets are designed to reflect the distinct branding of each collection - ranging from Copthorne and Millennium to Leng’s - ensuring consistency while maintaining individuality.
Shepherds Packaging & Apparel Design
Custom branding and packaging for a boutique grooming company, with an emphasis on sustainability.
Product Photography / Art Direction
Capturing high-quality imagery of a curated selection of premium male grooming products for use across social media campaigns and product pages on the website.
Infographics
Utilising Adobe Illustrator to visually communicate key data and insights from medical conferences through clear, engaging infographics and visual summaries.
