After attending an HIV treatment conference, I was tasked with creating an infographic to present key information to clients in a more engaging way, as the content could often be dry. My goal was to make the information both informative and visually appealing.

Using Adobe Illustrator, I created custom colour-coded illustrations and used Adobe Photoshop to assemble the final linear infographic. I collaborated closely with the researchers to link the content back to our award-winning behavioural science team, adding callouts to highlight relevant behavioural “nudges” and the deeper patient insights we offer.

I applied HRW’s brand colours throughout, using dark green for headers, teal for section titles, and HRW Shift’s orange for the behavioural science callouts, ensuring the design was both professional and accessible.