Throughout my career, I have designed, developed, and refined social media assets for a range of companies across various industries, including male grooming, healthcare, and hospitality. This diverse experience has strengthened my ability to effectively target and engage different demographics.

At Millennium, I create assets in multiple dimensions tailored to specific campaign requirements, with Display Ads (4 sizes), PMAX (3 sizes), and Social Media (3 sizes) being the most common formats. Each asset is carefully optimised for its respective platform, with particular attention to file sizes and placement—especially for high-impact formats such as social media reels (1080x1920).

To improve efficiency and maintain brand consistency, I introduced a streamlined workflow by developing reusable templates for recurring asset types. This approach ensures quicker turnaround times while keeping all design elements aligned with the brand’s aesthetic. I primarily use Adobe Illustrator throughout the design process, allowing for precise control over every element and delivering polished, professional results across all projects.